일본의 김 소비변화에 대한 고찰

Abstract

The purpose of this study is to examine the laver consumption in Japan, the major export county of our local laver, and to search methods that can develope the Korean laver industry. The study suggested the current supply and demand of laver in Japan, consumption features, distribution system, yearly laver production and laver farming trend. The purpose of this study is to investigate the causes of laver consumption decline in Japan and to deduct implications on the local laver industry. Firstly, the major cause of reduction in laver consumption is the change in the number of households in Japan. Compared to the past, due to the increase in single or two-family households, laver consumption has decreased significantly. Although dependence on laver farming has increased, the total income generated from it has decreased. Thirdly, this trend is also related to the excessive stocks and fixed distribution system of Japan. Due to the conventional dealing method, as distribution margin increased and consumption decreased, inventory and stock increased. Lastly, low price-competitiveness compared to the foreign products is one of the major causes. While the price of foreign laver products decreased, the ones from Japan maintained its high price, increasing price difference. Due to the change in laver consumption in Japan, the laver consumption in Korea is likely to decrease. Thus, looking into the problems of the laver industry in Korea in advance is required, along with developing products that meet customer’s needs and monitoring consumption pattern at all times.