일본 넙치의 생산 및 유통구조에 따른 수출전략

Abstract

This is a research to analyze the market structure of live flatfish (Paralichthys olivaceus) in Japan, which is the main importer of Korean flatfish. Case studies were used main tools for the study. Major founding were as follow: Japan flatfish production, distribution and consumption, import and export trend and investigated their characteristic in detail and analyzed the actual conditions of Japanese flatfish market. Japanese flatfish production has been decreasing in recent years. The number of flatfish producers in Japan is only147 and most of them have small aquaculture facilities with less than 2,000 square meters. In addition, Japanese imports of flatfish are also decreasing and Korea flatfish is occupying 25% of the whole Japanese flatfish market supply. In Japan, not to live fresh fish is generally more common in fish market, but flatfish can be found in live state with very high prices. However, the prospects for Korean flatfish, a high-value fish, in Japanese market are not optimistic because of the long term market stagnation in Japan for this product and a significant decrease of fish consumption among the younger customer groups. The demand of flatfish for Japanese market seems to continue its decreasing rhythm in the future. In order to improve the exports amounts of Korean flatfish, it is necessary to strengthen the competitiveness this product, to build a stable supply system and to assume a positive attitude to open new markets.