아파트분양마케팅의 성과관리에 관한 연구 - 분양마케팅 과정에서의 인바운드 수를 중심으로 -
A Research on the Performance Management of Condominium Sales Marketing - Focused on the Number of Inbound CallsResearch on Dwelling Environmental -
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In this study, the number of inbound calls is considered as the mediating performance variable of sales marketing activities to the sales of condominium. This study focuses on examining how the initial sales rate are influencing the process of actual condominium sales, and also analyzes the influence of inbound calls on the condominium sales. The results of empirical analysis are as follows. First of all, various sales marketing activities have effect on the number of inbound calls. And the number of inbound calls has influence on the condominium sales. After all, regarding the answers for whether the characteristic factors of sales marketing activities significantly influence the initial sales rate, this study shows that sales marketing activities positively affect the sales marketing performance through the number of inbound calls. This study shows the number of inbound calls is important mediating performance variable of condominium sales marketing program. This study suggests it is an essential assignment for the management of successful condominium sales marketing program to effectively manage inbound calls in the process of condominium sales marketing.
Abstract
In this study, the number of inbound calls is considered as the mediating performance variable of sales marketing activities to the sales of condominium. This study focuses on examining how the initial sales rate are influencing the process of actual condominium sales, and also analyzes the influence of inbound calls on the condominium sales. The results of empirical analysis are as follows. First of all, various sales marketing activities have effect on the number of inbound calls. And the number of inbound calls has influence on the condominium sales. After all, regarding the answers for whether the characteristic factors of sales marketing activities significantly influence the initial sales rate, this study shows that sales marketing activities positively affect the sales marketing performance through the number of inbound calls. This study shows the number of inbound calls is important mediating performance variable of condominium sales marketing program. This study suggests it is an essential assignment for the management of successful condominium sales marketing program to effectively manage inbound calls in the process of condominium sales marketing.
참고문헌 (14)
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