아파트 분양 단계별 마케팅전략 특징에 관한 연구
A Study on the Characteristics of Sales Marketing Strategy for Apartment
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The real estate sales marketing strategy is drawing more attention as its market and driving factors are rapidly changing. The marketing operations for apartment sales is become one of the most representing example among various sectors of real estate sales marketing strategy,There are intense competition among construction firms nowadays and the consumer-oriented real estate market has arrived, so that the importance of the sales marketing strategy for apartment buildings has been increasing henceforth. In spite of its importance, the academic attention for the apartment sales marketing strategy gets not much care and attention. This study closely examined on the current state of the apartment sales process and its marketing strategy, considering it as the first step for systematic and academic research concerning the subject,We categorized the apartment sales marketing process into pre-marketing stage,main-marketing state, and post-marketing stage to maximize the rate of return and to minimize the volume of unsold apartment. To challenge the limitations of conceptual study,substantial data concerning the apartment sales marketing are collected out of 101 apartment sales marketing specialists. Based upon the collected research material, this study meticulously examined major marketing target, strategy, and priority management factors at each stage of an overview including pre-marketing stage, main-marketing stage, and post-marketing stage.
Abstract
The real estate sales marketing strategy is drawing more attention as its market and driving factors are rapidly changing. The marketing operations for apartment sales is become one of the most representing example among various sectors of real estate sales marketing strategy,There are intense competition among construction firms nowadays and the consumer-oriented real estate market has arrived, so that the importance of the sales marketing strategy for apartment buildings has been increasing henceforth. In spite of its importance, the academic attention for the apartment sales marketing strategy gets not much care and attention. This study closely examined on the current state of the apartment sales process and its marketing strategy, considering it as the first step for systematic and academic research concerning the subject,We categorized the apartment sales marketing process into pre-marketing stage,main-marketing state, and post-marketing stage to maximize the rate of return and to minimize the volume of unsold apartment. To challenge the limitations of conceptual study,substantial data concerning the apartment sales marketing are collected out of 101 apartment sales marketing specialists. Based upon the collected research material, this study meticulously examined major marketing target, strategy, and priority management factors at each stage of an overview including pre-marketing stage, main-marketing stage, and post-marketing stage.
참고문헌 (25)
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