소규모 상가 분양가 할인율 결정 모형 -서울시 소규모 상가의 1층 대비 분양가를 중심으로-

Abstract

The transaction price can be seen as a reasonable price formed in the market, but the pre-sale price is a price determined by the supplier in consideration of the market price. However, in practice, the pre-sale price of a small-scale retial store is determined by multiplying the pre-sale price on the first floor by a certain discount rate after estimating the price of the first floor based on the market price. Therefore, in this study, we tried to find the factors affecting the pre-sale price ratio (1-discount rate) of the other floors of small-scale retail store, centering on Seoul, and to clarify the relationship through empirical evidence. Therefore, based on the hedonic model, an empirical analysis was conducted using data on the characteristics of real estate and sale prices by floor as variables. For empirical analysis, when a floor-related variable is simply input as a ratio variable (Model 1), when it is divided into two or more floors and a basement floor (Model 2), and when it is divided into two or more floors and three or more floors (Model 3 ), and multiple linear regression analysis was performed. As a result of the analysis, the ratio of pre-sale prices (1-discount ratio) of the first floor of small retail store in Seoul to the other floors (1-discount ratio) is larger in retail store, office retail store, and other retail store than neighborhood retail store. In addition, the larger the total number of stores, the greater the number of parking spaces, and the larger the 2nd and 3rd floors, the larger than the basement floor. In general, the discount rate for the sale price of other floors is 61.78% compared to the first floor.