Factors Affecting Attendance in Spectator Sports
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참고문헌
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초록
스포츠 산업이 지속적으로 활기를 띰에 따라 주요 소비 집단인 스포츠팬들에 대한 관심은 어느 때 보다 높다. 학계에서도 스포츠팬들의 소비행위를 이끄는 제 요인에 대한 분석은 언제나 주된 연구동향 중 하나로 자리매김 해왔다. 하지만 관련연구의 양적인 증가세에도 불구하고 스포츠팬들의 관전 등을 다양한 관점에서 고찰한 연구는여전히 제한적인 것이 사실이다. 이에 본고는 선행연구들을 토대로 스포츠팬들의 경기관람을 이끄는 각종 결정요인들을 조사했다. 여러 문헌들을 통해 밝힌 바와 같이 스포츠 조직들은 승리감 및 서비스에 대한 기대감, 그리고관람 동기와 로열티 등을 효율적 관중확보를 위해 반드시 고려해야 할 것으로 나타났다.
Abstract
As the sport industry continues to collectively, the sports fans are concerned so higher than ever. The analysis of factors of consumption led by sport fans is one of the main subjects of studies. Though the quantitative of analysis increases the variety of sports fans watching from the perspective of the study investigates is still limited. This study was to explore the determinant factors of sports fans watching. As indicated by many literature sports organization for the triumph and service expectations, and viewing motivation and loyalty, and must be considered to ensure crowd to sports effectively.
참고문헌 (15)
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