독일과 핀란드의 창조산업 해외진출전략에 관한 연구

Abstract

· Research topics: I would like to study useful development strategies for overseas expansion in Germany and Finland. · Research Background: The creative industry plays a leading role in pioneering new consumers and markets by producing innovative ideas and products In addition, supporting promising companies in architecture, R&D, design, advertising, and software, which form the core of the creative industry, is an important task, and Korea needs to establish a comprehensive strategy for overseas expansion of the creative industry beyond East Asia, which is a major export destination. · Differences from prior research: Discussions on various definitions of the creative industry and the cultural creation industry (2021) defined that the creative industry is designed to cover other areas where creativity forms the core based on the existing cultural industry, creating economic value based on individual creativity and knowledge capital, and not limited to culture and art. · Research method: This study derives implications by studying the policies of Finland and Germany among European countries that are actively promoting creative industry development policies · Research results: In addition, it is necessary to establish a national brand marketing strategy that actively utilizes the creative industry, and improvement and government support will be needed in various aspects. · Contribution points and expected effects: The overseas creative industry market is an overseas market where large multinational companies are interested and entering. This paper presents a very useful development strategy for the development status of Germany and Finland and the strategy for entering overseas markets for creative industries.