3DTV 구매의도에 영향을 미치는 요인에 대한 연구

키워드

참고문헌 (63)

1. 김재하, "콘텐츠의 스마트화를 위한 인터랙티브 미디어 기술과 응용서비스에 관한 연구", PREVIEW : 디지털영상학술지, 7(2), pp.7~22 (2010), 한국디지털영상학회
2. 서호철, "헤도닉 정보시스템의 지속적인 사용에 관한 연구: UCC를 중심으로", Asia Pacific Journal of Information Systems, 17(3), pp.25~53 (2007), 한국경영정보학회
3. 안종석, "중국 내수시장에서 국가이미지가 소비자의 구매행동에 미치는 영향 : C-TV 제품을 중심으로", 국제경영연구, 13(1), pp.207~235 (2002), 한국국제경영학회
4. 양소영, "온라인 고객 리뷰의 분류 항목별 차이 분석: 채널, 제품속성, 가격을 중심으로", 아시아마케팅저널, 10(2), pp.125~151 (2008), 한국마케팅학회
5. 이상훈, "IT 프로젝트 성과에 대한 지식이전의 매개효과에 관한 연구", Asia Pacific Journal of Information Systems, 15(3), pp.9~40 (2005), 한국경영정보학회
6. 이옥기, "3D 영상에 대한 매체별 수용자 경험에 관한 연구", 언론과학연구, 11(1), pp.330~371 (2011), 한국지역언론학회
7. 이학식, "소비자행동" (2007), 법문사
8. 정용현, "고객행동유형에따른 지각된 제품품질이 고객만족과 재구매의도에 미치는 영향", 한국산업경영학회 제10회 통합학술대회, pp.1~6 (2008)
9. 허태균, "왜 복권은 바꾸려 하지 않는가?: 예상되는 사후가정사고와 후회의 역할", 한국심리학회지: 사회및성격, 18(3), pp.201~215 (2004), 한국사회및성격심리학회
10. "3D TV 방송진흥센터"[URL]
11. "전자신문", 전자신문, 2011년 5월 11일자, ~
12. Ahn, T, "The impact of Web quality and playfulness on user acceptance of online retailing", INFORMATION & MANAGEMENT, 44, pp.263~275 (2007), ELSEVIER
13. Ajzen, I., "Understanding Attitudes and Predicting Social Behavior" (1980), Prentice-Hall Inc
14. Anderson, E.W, "The Antecedences and Consequences of Customer Satisfaction for Firms", Marketing Science, 12(2), pp.125~143 (1993)
15. Anderson, J., "Structural Equation Modeling in Practice", Psychological Bulletin, 103(3), pp.411~423 (1998)
16. Atkinson, M.A, "Individual Characteristics Associated with World Wide Web Use: an Empirical Study of Playfulness and Motivation", The DATABASE for Advances in Information Systems, 28(2), pp.53~62 (1997)
17. Batra, R, "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes", Marketing Letters, 2(2), pp.159~170 (1991)
18. Bayus, B.L, "Growth Models for Multiproduct Interactions: Current Status and New Directions in New Product Diffusion Models", pp.141~163 (2000), Kluwer Academic Publishers
19. Bell, D.E, "Regret in Decision making Under Uncertainty", Operations Research, 21, pp.961~981 (1982)
20. Bhattacherjee, A, "An Empirical Analysis of the Antecedents of Electronic Commerce Service Continuance", Decision Support Systems, 32(2), pp.201~214 (2001)
21. Chau, P.Y.K, "Re-examining Model for Evaluating Information Center Success Using a Structural Equation Modeling Approach", Decision Science, 28(2), pp.309~334 (1997)
22. Conner, M, "Conscientiousness and the theory of planned behavior: Toward a more complete model of the antecedents of intentions and behavior", Personality and Social Psychology Bulletin, 27(11), pp.1547~1561 (2001)
23. Conner, M., "Extending the Theory of Planned Behaviour: a Review and Avenues for Further Research", Journal of Applied Social Psychology, 28(15), pp.1429~1464 (1998)
24. Conner, M, "Role of Anticipated Regret, Intentions and Intention stability in Adolescent Smoking Initiation", British Journal of Health Psychology, 11, pp.85~101 (2006)
25. Cronin, J.J., "Measuring Service Quality: A Reexamination and Extension", Journal of Marketing, 56, pp.55~68 (1992)
26. Davidow, W.H., "Marketing High Technology" (1986), The Free Press
27. Davis, F.D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, 319~340 (1989)
28. Davis, F.D., "Extrinsic and Intrinsic Motivation to Use Computers in Workplace", Journal of Applied Social Psychology, 22(14), pp.1111~1132 (1992)
29. Davis, F.D., ""User Acceptance of Computer Technology: a Comparison of Two Theoretical Model", Management Science, 35(8), pp.982~1003 (1989)
30. DeLone, W., "Information Systems Success: the Quest for the Dependent Variable", Information Systems Research, 3(1), pp.60~95 (1992)
31. Dhebar, A., "Speeding High-Tech Producer, Meet the Balking Consumer", Sloan Management Review, 37(2), pp.37~48 (1996)
32. Engel, J.F., "Consumption Behavior" (1993), Dryden Press
33. Fishbein, M, "Belief, Attitude, and Behavior" (1975), Addison-Wesley
34. Fornell, C., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18, pp.921~950 (1991)
35. Garvin, D.A., "Competing on the Eight Dimensions of Quality", Harvard Business Review, 65, pp.104~108 (1987)
36. Gu, J.C, "Determinants of behavioral intention to mobile banking", EXPERT SYSTEMS WITH APPLICATIONS, 36(9), pp.11605~11616 (2009), PERGAMON-ELSEVIER SCIENCE LTD
37. Ha, S., "Consumer e-Shopping Acceptance: Antecedents in a Technology Acceptance Model", Journal of Business Research, 62, pp.565~571 (2009)
38. Heijden, H., "Factors Influencing the Usage of Websites: the Case of a Generic Portal in The Netherlands", Information and Management, 40(6), pp.541~549 (2003)
39. Heijden, H., "User Acceptance of Hedonic Information Systems", MIS Quarterly, 28(4), pp.695~704 (2004)
40. Hirschman, E.C, "Hedonic Consumption: Emerging Concepts, Methods and Propositions", Journal of Marketing, 46(3), pp.92~101 (1982)
41. IHS iSuppli, "Sunny Numbers for 3DTV", IHS iSuppli Market Research, ~ (2011)
42. Janis, I. L, "Decision Making: A Psychological Analysis of Conflict, Choice, and Commitment" (1977), Free Press
43. Kim, T.G., "An Empirical Examination of the Acceptance Behaviour of Hotel Front Office Systems: An Extended Technology Acceptance Model", Tourism Management, 28, pp.500~513 (2008)
44. Lee, M.K.O., "Acceptance of Internet-Based Learning Medium: the Role of Extrinsic and Intrinsic Motivation", Information and Management, 42, pp.1095~1104 (2005)
45. Liao, C., "The Roles of Habit and Web Site Quality in e-Commerce", Information and Management, 26, pp.469~483 (2006)
46. Liao, C.H., "User Acceptance of Computer-Mediated Communication: The SkypeOut Case", Expert Systems with Applications, 36, pp.4595~4603 (2009)
47. Lin, C., "Integrating Perceived Playfulness into Expectation-Confirmation Model for Web Portal Context", Information and Management, 42, pp.683~693 (2005)
48. Luijben, T.C.W., "Equivalent Models in Covariance Structure Analysis", Psychometrika, 56(4), pp.653~665 (1991)
49. Mano, H., "Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction", Journal of Consumer Research, 20(3), pp.451~466 (1993)
50. Mathieson, K, "Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior", Information Systems Research, 2(3), pp.173~191 (1991)
51. Mohr, J., "Marketing of High-technology Products and Innovations" (2001), Prentice Hall
52. Moon J.W., "Extending the TAM for a WWW Context", Information and Management, 38(4), pp.217~230 (2001)
53. Mort, G.S., "The Effect of Product Type on Value Linkages in the Means-End Chain", Journal of Consumer Behavior, 3(3), pp.221~234 (2004)
54. 오종철, "이동통신 서비스 이용자의 전환의도에 관한 연구: 개인 혁신성에 따른 집단 간의 차이를 중심으로", Journal of Global Scholars of Marketing Science(마케팅과학연구), 19(1), pp.3~14 (2009), 한국마케팅과학회
55. 3D TV Market and Future Forecast WorldWide, "Renub Research", Renub Research, ~ (2011)
56. Revels, J., "Understanding Consumer Intention to Use Mobile Service", AMJ, 18(2), pp.74~80 (2010)
57. Sandberg, T., "Anticipated Regret as an Additional Predictor in the Theory of Planned Behaviour: A Meta-Analysis", British Journal of Social Psychology, 47, pp.589~606 (2008)
58. Schierz, P.G, "Understanding Comsumer Acceptance of Mobile Payment Services: An Empirical Analysis", Electronic Commerce Research and Applications, 9, pp.209~216 (2010)
59. Shih, H.P., "An Empirical Study on Predicting User Acceptance of e-Shopping on the Web", Information and Management, 41(3), pp.351~368 (2004)
60. Shin, D.H., "Determinants of customer acceptance of multi-service network: An implication for IP-based technologies", INFORMATION MANAGEMENT, 46(1), pp.16~22 (2009), ELSEVIER SCIENCE BV
61. Song, M., "Best new product development and management practices in the Korean high-tech industry", INDUSTRIAL MARKETING MANAGEMENT, 35, pp.262~278 (2006)
62. Woodside, A.G, "Linking Quality, Customer Satisfaction and Behavioral Intention", Journal of Healthcare Marketing, 9(4), pp.5~17 (1989)
63. Zeithaml, V.A, "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, 52, pp.2~22 (1988)

관련 논문AI추천