한국 뮤지컬의 중국 진출 유형과 사례 연구

Abstract

This study is intended to discuss the issues of ‘cultural exchange’ as a cultural movement and acceptance in progress between Korean and China. It focuses on the most active type of cultural exchange, the musical theater, and discussion highlights musical as performing art contents. This involves discussing the type and case of the musical theater between Korea and China, and it is limited to private sector of cultural exchange which is expect continuous flow in future. Therefore, various types of collaboration are widely presented through private enterprise companies such as CJ E&M as well as local festivals (e.g. DIMF). And it contains non-verbal performance which are openly discussed as another type of musical theater. “Finding Destiny” is chosen to discuss in this case study, which is successful in Korea, China, and Japan as of 2013. This original Korean musical was re-arranged through the collaborations in between countries to fit the local circumstances and became a good model of cultural exchange through musical theater. The case of “Finding Destiny” can be guidance and provide direction to the future Korea/China performing art exchange program. This case study particularly focused on the cultural exchange through musical theater which export to China. Korea musical’s oversea expansion is done through dual producing, non-verbal performance, and local festivals and conjunction with area. To re-adjust on language, character, story, actors/actress, and the producers to fit the local custom is another important layer to the successful Korea/China cultural exchange.