중국 뮤지컬의 세계화 전략

Abstract

The purpose of this study was to suggest a plan for the globalization of Chinese musicals. To this end, the literature review method was used to analyze the history and development of Chinese musicals, the status of the Chinese performance industry, and the development plan of Chinese musicals. First, it suggested that support for various cultural projects, international cooperation, participation of various capitals, and expansion of creative musical production are necessary for the continuous development of the Chinese musical industry. Second, it was suggested that environmental conditions should be prepared for the production of high-quality musicals due to the huge capital inflow along with the expansion of consumer inflow due to the increase in personal income for the revitalization of the Chinese musical industry. Third, as a way to develop the globalization of Chinese musicals, it was suggested that creative musicals should be produced and professional manpower in various fields should be nurtured, and a marketing strategy based on price competitiveness and diversification of PR channels was necessary. Fourth, it suggested the need for musical creation based on glocalization. Summarizing these research results, it was found that for the globalization strategy of Chinese musicals, it is necessary to strengthen self-sustaining ability, nurture professional manpower, support government policy, support corporate investment, and create musicals that appropriately converge with globalization and localization.