중국문화 해외진출(走出去) 전략 및 유형 분석

Abstract

Enter the 21st century, while the Chinese government has decided an important factor to enhance the comprehensive national strength and culture and promote multifaceted cultural industry development policies. The establishment of such a policy response to the invasion of Western culture, enhance the national image of China in the international community and strengthening the soft power switch and external purposes in China ’s industrial structure, culture and regional identity, establishing a regional development strategy based on cultural resources of the country internally the purpose of such action was the result of a comprehensive. Among them was the Chinese government to raise more than anything is the subject of global market competitiveness of Chinese cultural enterprises focused. This strategy was just to encourage them go global(走出去) of Chinese companies. The Chinese government’s strategy can be said is quite aggressive responses. China has implemented a strong regulatory policies on China’s foreign cultural products and cultural enterprises to protect domestic cultural industries. However, the Chinese government Chinese companies did not want to settle for these shields. Rather, the government wanted to learn the skills and experience of developed countries in a variety of ways by the Chinese enterprises to enter the competitive global market plunge in and adapt to the rules of the global cultural market. And the Chinese government has mobilized a comprehensive promotion strategies, financial commitments, tax incentives and financial support system construction, culture multilateral trade policy instruments, such as bases for this purpose. Korea-China FTA is will to act as an important instrument for actively engaged in the culture of Korea-China bilateral trade is evident. But look at China’s foreign cultural trade policies and strategies that are expected to give South Korea trade show in the culture is very optimistic, but does point is to know. Movies, drama, Animaition challenges expect no less consultation on co-production. Especially in overseas markets and the recent types of foreign investment in China is rapidly expanding, which aims to enhance the practical impact by trying to dominate the distribution network or platform to mobilize huge capital market, as well as acquiring skills and experience of the developed countries. Aggressive investment in China to Korea -China FTA cultural enterprise in the instrument is expected to be further expanded.