미디어 파사드 콘텐츠 디자인의 표현 경향 분석 및 시사점 - 국제 공모전 수상작을 중심으로-

Abstract

(Research background and purpose) The media facade is changing the urban space from a physically fixed facade to a tool for artistic expression and a medium of communication. Media directing through light form an integrated landscape with buildings, serving as public design for various information delivery, artistic representation, communication and symbolic representation. The purpose of this study is to find its significance and implications on investigating and analyzing the trend of the current media facade content production, and then it is to create basic data to establish a design direction. (Method) In order to analyze the trend of media facade content production and find its implications, the analysis was limited to media facade related projects which are the IALD Award, IES Awards, iF Awards, LIT Design Awards, Digital Signage Experience Awards from 2018 to 2022. As for the research method, firstly, theoretical research including previous research, was conducted to clarify the justification of this study. Second, in order to investigate the trend of directing media facade, the significance and implications were sought by researching and analyzing the expression trend of media facade content production, focusing on projects that have won internationally prestigious competitions within the last 5 years. Lastly, the trend of media facade direction was typified. Based on this, the basic foundation for deriving the direction of content production was prepared. (Results) As a result of the research, it is found the value and significance of media facade content production in urban space. It is presented that the basic foundation for finding the direction of content design. By analyzing the current status of the content design of the next media facade, it is systematized the trend of media facade content production. Therefore, at this paper, five implications of media facade contents design are derived in the analysis process. There are ①Value and utilization as a cultural public property, ② Digital experience and spatial purpose, ③flat presentation and 4-dimensional comprehensive art culture, ④Popularization and personalization of artificial intelligence-based contents, ⑤Context curation and management system. (Conclusion) In the field of lighting design, focusing on the media facade itself, there has been little interest in what to contain through the media facade. Therefore, a study was started to find the importance of a new perspective on the direction of directing media facade contents and the possibility of design directing through analysis of the current situation. The significance of this study is that it raised the importance of content composition and design direction in the field of lighting design through the research process.