서울시 미디어파사드 설치현황과 관리방향 설정 연구

Abstract

To make media facades as a fascinating element of urban landscape that characterizes Seoul, qualitative management is necessary so as to efficiently utilize and manage the increasing number of media facades. This study investigated all media facades installed from 2010 to 2014 in Seoul in order to understand the problems faced in this regard. As a corresponding strategy, management orientations and principles were suggested. The management orientations of media facades are as follows: 1)to establish the concept of media facades as part of urban culture, 2)to restrict the content of facades to works with artistic value, 3)to aim for area-based management coinciding with placeness, and 4)to plan continuous management for sustainable media facades. Based on the orientations, five management principles can be derived: 1)the system including lighting should be integrated with architecture, 2)as a cultural element of the city, media facades must express meaningful graphics, text, and images and be interactive, 3)the content should be limited to artistic works, 4)a differentiated approach considering urban spatial characteristics must be adopted, and 5)specific and long-term plans for energy generation and maintenance must be established.