파사드 디스플레이의 시각적 사고를 통한 조명언어에 관한 연구

Abstract

(Background and Purpose) Facade display is a field of nonverbal spatial communication that mediates space and humanity in an era when nonverbal elements are becoming more important than in the past. A facade represents a variety of expressions that can even be presented at night (with lighting). Therefore, it seems that the nonverbal characteristics of lighting have not been researched sufficiently. This research, therefore,is intended to attestto the possibility of a lighting language based ona theoretical study of visual thinking and perceived lighting. (Method) The framework for this analysis was based on the visual elements of facade display and nonverbal communication through lighting, ; accordingly, six Japanese flagship stores designed with various expressions were analyzed comparatively by day and by night. The results are explained in terms of expressivity and visual thinking. (Result) Lighting language appears as the variation of visual language (i.e., immateriality, source colors, visual texture, and formation of patterns). When it is reconstructed visually, this languages perceived as various bodily phenomena (i.e,. spatiality, superposition of senses, temporality, association of experiences and memories, and interactions). The findings support the possibility of experiential and sensuous elements in the communication of spatial nonverbal messages.