텍스트 마이닝을 활용한 한강변 도시공원에 관한 인식 비교 연구 - 서울숲공원, 선유도공원, 여의도공원을 중심으로 -
A Comparative Study on the Perception of Urban Park along the Han River using Text Mining - Focusing on Seoul Forest Park, Seonyudo Park, and Yeouido Park -
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초록
(연구배경 및 목적) 도시공원은 도시에서 살아가는 사람들의 휴식과 안식처로서 매우 중요한 요소이며 도시 안에는 다양한 도시공원이 자리 잡아 도시민들에게 열려있다. 특히 서울에는 한강변과 함께 도시공원이 형성되어 도시민들의 다양한 사용과 휴식을 제공하고 있다. 서울 한강변에 위치한 여러 도시공원 중, 대표적인 서울숲공원, 선유도공원, 여의도공원을 대상으로 하여 현대의 사람들이 도시공원에 대해 어떤 관심과 인식을 갖고 있는지 파악하는 것은 미래 시대의 도시공원을 계획하고, 도시공원이 도시의 주요 공공재로서 제 역할을 하기 위한 중요한 자료가 될 것이다. (연구방법) 본 연구는 서울의 주요 도시공원의 키워드 분석을 진행하기 위해 빅데이터의 대표적 분석기법인 텍스트 마이닝을 활용하여 키워드 분석을 진행하였다. 텍스톰(Textom) 프로그램을 이용하여 각 소셜미디어 내 키워드를 모두 수집 및 정제하였고, 기본 데이터 분석을 진행하였다. 이를 통해 빈도 분석과 TF-IDF 분석을 진행하였으며, Ucinet6.0 프로그램을 통해 네트워크 분석을 진행하며 연결 정도 중심성 분석, CONCOR 분석을 진행하고 네트워크 시각화 분석은 NetDraw를 통해 진행하였다. (결과) 연구의 주요 결과를 종합하면 다음과 같다. 첫째, 서울의 각 도시공원에서 공통적으로 서울, 산책과 같은 상위 키워드가 나타나며, 서울의 도심 속 시민들의 산책과 휴식의 장소로서 모두에게 인식되고 있음을 확인할 수 있다. 둘째, 서울숲공원의 경우, 다른 도시공원과 차별적으로 숲과 관련된 키워드가 가장 주목을 받고 있으며, 숲과 관련된 산책, 체험, 휴식 등의 활동에 주목하고 있음을 확인할 수 있다. 셋째, 선유도공원의 경우, 한강과 관련한 키워드들이 중심을 이루고 있으며, 건축과 조경의 특성을 반영한 사진 및 촬영, 벚꽃 풍경과 관련하여 사람들에게 주목받고 있음을 확인할 수 있다. 넷째, 여의도공원의 경우, 한강공원과 연계된 접근성과 관련하여 행사 및 축제와 같은 도심 속 활동에 관한 키워드가 사람들에게 주목받고 있음을 확인할 수 있다. (결론) 본 연구에서 선정한 3곳의 도시공원은 공통적으로 한강변에 위치하여 도시민들의 산책 공간으로서 그 역할을 다하고 있지만, 시민들이 인식하는 내용으로 그 유형을 다르게 분류할 수 있다. 서울숲공원은 숲과 관련된 체험 및 휴식, 선유도공원은 한강과 공간의 풍경을 반영한 활동, 여의도공원은 도심 속 행사 및 축제로서, 각 도시공원은 시민들에게 다양한 방문 목적과 그 성격을 갖고 있음을 확인할 수 있다.
Abstract
(Background and Purpose) Urban parks are a very important factor as a resting place for urban people, and various urban parks are located in the city which are open to urban residents. In particular, an urban park is formed along the Han River in Seoul, providing various uses and rest for urban residents. Among the various urban parks located along the Han River in Seoul, identifying the interests and perceptions of modern people about urban parks by targeting representative Seoul Forest Park, Seonyudo Park, and Yeouido Park will be important data for planning urban parks in the future era and for urban parks to play their role as major public goods of the city. (Method) This study conducted keyword analysis using text mining, a representative analysis method of big data, to conduct keyword analysis of major urban parks in Seoul. By using the Textom program, all keywords in each social media were collected and refined, and basic data analysis was conducted. Through this, frequency analysis and TF-IDF analysis were conducted, network analysis was conducted through the Ucinet6.0 program, connection degree centrality analysis and CONCOR analysis were conducted, and network visualization analysis was conducted through NetDraw. (Results) The main results of the study are summarized as follows. First, high-level keywords such as Seoul and walking appear in each city park, and it can be seen that they are recognized by everyone as a place for citizens to take a walk and rest in the city center of Seoul. Second, in the case of Seoul Forest Park, unlike other city parks, keywords related to forests are receiving the most attention, and activities related to forests such as walking, experiences, and rest are being paid to them. Third, in the case of Seonyudo Park, keywords related to the Han River are at the center, and it can be seen that people are paying attention to photographs, photographs, and cherry blossom landscapes reflecting the characteristics of architecture and landscaping. Fourth, in the case of Yeouido Park, it can be seen that keywords related to activities in the city such as events and festivals are attracting attention from people about accessibility linked to the Han River Park. (Conclusions) The three urban parks selected in this study are commonly located along the Han River and serve as walking spaces for urban residents, but they can be classified differently based on the contents perceived by citizens. Seoul Forest Park is an experience and relaxation related to forests, Seonyudo Park is an activity that reflects the scenery of the Han River and space, Yeouido Park is an event and festival in the city center, and each urban park has a variety of purposes and characteristics for citizens.
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