浅析中国地方博物馆文化创意产品开发策略研究
A Preliminary Study on the Development Strategies of Cultural and Creative Products in Local Museums in China
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초록
随着文化产业的发展，中国博物馆事业在展陈体系构建、藏品保护研究等方面取得了长足进步。地方博物馆作为地域文化的重要载体，承载着展现本土特色文化的独特使命。本研究以叙事理论为研究支点，系统探讨中国地方博物馆文化创意产品的开发路径。地方博物馆文创产业虽呈现蓬勃发展态势，产品形态日趋丰富，数字技术应用不断深化，市场规模持续扩张，但仍面临文化资源转化效率偏低、产品同质化严重、创新驱动力不足，以及产业链条不完善、管理机制不健全等深层次问题。基于此，本研究为激活地方博物馆的文化资源价值，从内容，形式，传播等３个层面为推动地域文化创造性转化与创新性发展提出有效策略。
Abstract
This study, grounded in narrative theory, systematically explores development pathways for cultural and creative products in Chinese local museums. As crucial carriers of regional culture, local museums hold the unique mission of showcasing local cultural characteristics and fostering cultural identity. In recent years, the cultural and creative industries of these museums have shown vigorous growth: product forms have become increasingly diverse, the integration of digital technologies has deepened, and market scale has continued to expand. However, despite this momentum, local museum cultural and creative products still face significant challenges, including low efficiency in transforming cultural resources, severe product homogenization, insufficient innovation capabilities, incomplete industrial chains, and underdeveloped management mechanisms. To address these issues and activate the cultural value embedded in local museums, this study proposes effective strategies to promote the creative transformation and innovative development of regional culture. Specifically, it offers strategic recommendations across three dimensions: content development, form innovation, and communication enhancement.