中国公共文化空间的沉浸式体验研究 : 以“中国大运河博物馆”为例

Abstract

This study aims to enhance the value of traditional culture through digital media from a global perspective, especially by using digital media in public cultural spaces, and to propose a plan to cultivate the traditional cultural content industry and popularize it. To this end, we first selected and collected representative museums that provide experiential interactive public digital traditional cultural content, and generally included the investigation content of the activation plan from three aspects: space, facilities, content, operation and strategy. Taking the Grand Canal Museum of China as an example, the immersive experience of contemporary public cultural space is studied in terms of spatial narrative and structure, cultural value, and new ways of experience; the design strategy of public cultural space is analyzed through storytelling and emotional resonance, spatial design and layout, immersive experience design, and public space utilization. This study brings enlightenment to public cultural space through the problems of improper crowd control, insufficient infrastructure, and poor service attitude revealed by the Grand Canal Museum of China. The China Grand Canal Museum demonstrates the feasibility of transitioning public cultural spaces to immersive experiences through thematic content planning and spatial design. Transforming public cultural spaces into immersive experiences should involve expanding physical spaces, integrating cultural elements, enhancing public services, and cultivating professional talents to increase vibrancy and social engagement. The dynamic combination of visitor flow routes, digital virtual technology in exhibition halls, interactive design, and immersive ancient market experiences represents new directions for transforming public cultural spaces in China.