글로벌자동차기업의 경영전략에 관한 연구
A Study on the Global Strategy of Automobile Enterprise
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초록
글로벌기업은 다음과 같은 점에서는 전략적 통섭이 가능하다고 사료된다. 첫째, 글로벌기업의 전략유형을 분석한 결과 9개 글로벌 자동차기업이 표방하는 글로벌전략은 모두를 통섭하는 공통적인 전략을 수립하고 있음이 드러났다. 둘째, 글로벌 자동차기업의 글로벌전략의 목적은 새로운 시장창출 및 새로운 수요창출에 있음이 분석되었다. 셋째, 글로벌 자동차 기업들의 최대 목표는 해외거점기업에서의 생산과 효율성의 제고였다. 넷째, 글로벌거점기업에 생산 원자재와 중간부품공급 및 현지생산이 주요한 전략적 목표임을 알 수 있었다. 다섯째, 글로벌기업의 생존을 위해서는 연구개발 및 새로운 기술 개발이 큰 비중을 가지고 있음이 분석되었다. 여섯째, 새로운 자동차 모델개발이 가장 중요한 글로벌 전략이라는 것이 입증되었다
Abstract
It seems that the global corporate could communicate strategically on the following points. First, it is appeared that the nine global corporate strategy to communicate with each other when analyzed strategic pattern of global company. Second, it is analyzed that the first purpose of global corporate is to create market and new demand. Third, the main goal of the global corporate is to make efficiency high and to increase productivity on the foreign offshore firm. Fourth, it is discovered that the main purpose of global offshore firm is supplying compartment and producting in host country. Fifth, it is analyzed that R&D and new technology development is representing major share for survival of global corporate. Sixth, it is proved that the most important global strategy is the development of new automobile model.
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