Translations of 30 Rock in the New Media Environment in Korea
0
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
Changes in the new media environment are radically shifting the ways audiences consume media products. The development on the latest technologies such as DVD and the Internet is changing how viewers interact with each other. For instance, fans of American TV drama and sitcoms in Korea participate in online discussions about plots and characters. They also exchange amateur subtitle translations and comment on them. This study will attempt to outline the so-called fansubbing phenomenon in Audiovisual Translation and compare and analyze examples from institutionalized subtitles (authorized translations on cable TV stations by professional translators) and fansubbed versions (fan-produced amateur translations) of the popular American sitcom 30 Rock. Upon examination, we can see that this new form of Internet subtitling by amateur translators employs more creative and individualistic strategies of translation than conventional translations done by professionals. These diverse translation techniques prove that fansubbing is a translation process in which established standards and conventions can be challenged. There are implications for the emergence of a new flourishing sector of cultural production and knowledge sharing based on the New Media Internet-based environment, and the forming of new cultural sensibilities and new cultural tastes in Korea.
Abstract
Changes in the new media environment are radically shifting the ways audiences consume media products. The development on the latest technologies such as DVD and the Internet is changing how viewers interact with each other. For instance, fans of American TV drama and sitcoms in Korea participate in online discussions about plots and characters. They also exchange amateur subtitle translations and comment on them. This study will attempt to outline the so-called fansubbing phenomenon in Audiovisual Translation and compare and analyze examples from institutionalized subtitles (authorized translations on cable TV stations by professional translators) and fansubbed versions (fan-produced amateur translations) of the popular American sitcom 30 Rock. Upon examination, we can see that this new form of Internet subtitling by amateur translators employs more creative and individualistic strategies of translation than conventional translations done by professionals. These diverse translation techniques prove that fansubbing is a translation process in which established standards and conventions can be challenged. There are implications for the emergence of a new flourishing sector of cultural production and knowledge sharing based on the New Media Internet-based environment, and the forming of new cultural sensibilities and new cultural tastes in Korea.
참고문헌 (19)
- "30 Rock. New York: NBC", 2009
- Delabastita, D., "Translation and mass-communication: Film and TV translation as evidence of cultural dynamics", Babel, 35(4), pp.193~218 (1989)
- Díaz-Cintas, J., "Subtitling : The long journey to academic acknowledgement", The Journal of Specialised Translation, 1, pp.50~68 (2004)
- Díaz-Cintas, J., "Back to the future in subtitling", Proceedings of the Marie Curie Euroconferences MuTra:Challenges of Multidimensional Translation, pp.1~17 (2005), MuTra
- Díaz-Cintas, J., "Fansubs : Audiovisual translation in an amateur environment", The Journal of Specialised Translation, 6, pp.37~52 (2006)
- "Find The Best Subtitling Master" (2011)[URL]
- Gottlieb, H., "Screen translation : Eight studies in subtitling, dubbing and voice-over" (2005), University of Copenhagen
- 임양준, "대학생들의 미국 텔레비전 드라마에 대한 시청동기 및 만족도 연구: 한국 텔레비전 드라마와의 비교를 중심으로", 한국언론정보학보, 41(1), pp.302~336 (2008), 한국언론정보학회
- Jenkins, H., "Textual poachers: Television fans & participatory culture" (1992), Routledge
- 강진숙, "미국 드라마 시청 선호 현상에 대한 현상학적 연구", 한국방송학보, 21(6), pp.44~80 (2007), 한국방송학회
- 김수현, "A Study on the Use of a TV Drama in Korean College EFL Classes", 영상영어교육(STEM Journal), 12(1), pp.23~51 (2011), 영상영어교육학회
- 이종수, "미국드라마 수용의 즐거움과 온라인 팬덤: 한국의 <프리즌 브레이크> 팬카페 분석을 중심으로", 한국방송학보, 22(3), pp.213~254 (2008), 한국방송학회
- Logan, R. K., "Understanding new media: Extending Marshall McLuhan" (2010), Peter Lang
- O’Hagan, M., "Multidimensional translation: A game plan for audiovisual translation in the age of GILT", Proceedings of the Marie Curie Euroconferences MuTra: Challenges of Multidimensional Translation, pp.1~12 (2005), MuTra
- Ortabasi, M., "Indexing the past : Visual language and translatability in Kon Satoshi’s millennium actress", Perspectives : Studies in Translatology, 14(4), pp.278~291 (2006)
- 박휴버트, "The Effect of Films with and without Subtitles on Vocabulary Acquisition Scores of Foreign Language Learners: Using a Korean Sit-com, Unhindered High-Kick", 영상영어교육(STEM Journal), 13(3), pp.17~31 (2012), 영상영어교육학회
- Pérez-González, L., "Fansubbing anime : Insights into the ‘butterfly effect’ of globalization on audiovisual translation", Perspectives : Studies in Translatology, 14(4), pp.260~277 (2006)
- Schiller, H. I., "Communication and cultural domination" (1976), International Arts and Sciences Press
- 서은미, "Enhancing Intercultural Awareness through Third World Feature Films", 영상영어교육(STEM Journal), 11(2), pp.23~43 (2010), 영상영어교육학회