What Affects Korean Youth’s Perceptions on ASEAN?
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This study investigates the influence of news media exposure and other factors on Korean youth’s perception of the Association of Southeast Asian Nations (ASEAN) and its people. Despite positive views held by ASEAN youth towards South Korea, Korean youth often exhibit negative perceptions of ASEAN. I hypothesize that exposure to news media narratives affects youth’s perceptions of the region, however, this effect varies based on individuals’ firsthand experience and level of political awareness of ASEAN. My study involves a survey of perceptions among Korean youth, followed by statistical analyses including ANOVA analyses and regression models to explore correlations between media exposure and sentiments towards ASEAN. While limitations exist, such as sample size constraints, the findings emphasize media’s potential, personal experiences as well as political awareness to shape perceptions. The study also addresses the importance of balanced media portrayals and direct interaction to foster mutual understanding between ASEAN and Korean youths. Ultimately, it advocates for collaborative efforts among media creators, academia and policymakers to promote accurate and empathetic storytelling that nurtures a sustainable ASEAN-Korea partnership.
Abstract
This study investigates the influence of news media exposure and other factors on Korean youth’s perception of the Association of Southeast Asian Nations (ASEAN) and its people. Despite positive views held by ASEAN youth towards South Korea, Korean youth often exhibit negative perceptions of ASEAN. I hypothesize that exposure to news media narratives affects youth’s perceptions of the region, however, this effect varies based on individuals’ firsthand experience and level of political awareness of ASEAN. My study involves a survey of perceptions among Korean youth, followed by statistical analyses including ANOVA analyses and regression models to explore correlations between media exposure and sentiments towards ASEAN. While limitations exist, such as sample size constraints, the findings emphasize media’s potential, personal experiences as well as political awareness to shape perceptions. The study also addresses the importance of balanced media portrayals and direct interaction to foster mutual understanding between ASEAN and Korean youths. Ultimately, it advocates for collaborative efforts among media creators, academia and policymakers to promote accurate and empathetic storytelling that nurtures a sustainable ASEAN-Korea partnership.
참고문헌 (18)
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