인터넷 보급에 따른 글로벌 전시산업의 경쟁적 특성변화에 관한 탐색적 연구
A Exploratory Study on the Competitive Characters of Global Exhibition Industry under Internet
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Exhibition industry has characteristics of knowledge oriented service industry including highly value-added. Furthermore, Exhibition industry shows strong functions of new technology exchange as well as development strategy of national or regional level. Under information technology exhibitions face more competitive, internationalized, and customer's satisfaction as MICE industry. exhibition organizers promote business minded global trade show as ways of marketing tools, make use of IT(information technology) to get efficiency for the shows, and reinforce brand strategy for the exhibition specially. Korea's exhibition industry now takes off stage to manage international trade show after completing show grounding and government supporting.
Abstract
Exhibition industry has characteristics of knowledge oriented service industry including highly value-added. Furthermore, Exhibition industry shows strong functions of new technology exchange as well as development strategy of national or regional level. Under information technology exhibitions face more competitive, internationalized, and customer's satisfaction as MICE industry. exhibition organizers promote business minded global trade show as ways of marketing tools, make use of IT(information technology) to get efficiency for the shows, and reinforce brand strategy for the exhibition specially. Korea's exhibition industry now takes off stage to manage international trade show after completing show grounding and government supporting.