전시산업의 국제화 촉진 메카니즘에 관한 연구
A Study on Development Mecanism for Exhibition Industry Globalization
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초록
The exhibition industry is growing fast through the globalization and competition of world economy, developing the integrated marketing communication tool. Exhibition industry in Asia is recognized highly value-added industry, developed and supported by each countries' government. Therefore internalization of exhibition industry is emerging the new factors in developing the industry in company with growth of Asia's economy. This paper researched the characteristics of internalization of exhibition industry comparing with the general service industry, analyzed the Asian specific internalization factors. These research efforts will be expected to contribute the growth of exhibition industry in Asia, serving the momentum to raise the standard and quality of marketing performance of the exhibitors and visitors attending the exhibition. And this paper will be contributed to enlarge the size of Asia's exhibition industry, developing the new competitive factors of exhibition industry.
Abstract
The exhibition industry is growing fast through the globalization and competition of world economy, developing the integrated marketing communication tool. Exhibition industry in Asia is recognized highly value-added industry, developed and supported by each countries' government. Therefore internalization of exhibition industry is emerging the new factors in developing the industry in company with growth of Asia's economy. This paper researched the characteristics of internalization of exhibition industry comparing with the general service industry, analyzed the Asian specific internalization factors. These research efforts will be expected to contribute the growth of exhibition industry in Asia, serving the momentum to raise the standard and quality of marketing performance of the exhibitors and visitors attending the exhibition. And this paper will be contributed to enlarge the size of Asia's exhibition industry, developing the new competitive factors of exhibition industry.
참고문헌 (19)
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