서울시 도시관광 장소마케팅 전략분석 -서울시 인터넷 홈페이지 내용을 중심으로-
Seoul City Tourism Place Marketing Strategies -Based on Seoul city Internet Homepage contents-
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Seoul has mapped out a tourism promotion strategy with the goal of attracting 12 million tourists in 2010. Based on the strategy, it has already started to renovate its downtown tourist attractions and is working on an economic-cultural city marketing project in an effort to promote the brand value of Seoul. The purpose of this study is to propose a way of promoting the city tourism of Seoul through place marketing. In doing so, the study conducts a theoretical review of place marketing and discusses the current status of the city's tourism to find existing and possible problems.
Abstract
Seoul has mapped out a tourism promotion strategy with the goal of attracting 12 million tourists in 2010. Based on the strategy, it has already started to renovate its downtown tourist attractions and is working on an economic-cultural city marketing project in an effort to promote the brand value of Seoul. The purpose of this study is to propose a way of promoting the city tourism of Seoul through place marketing. In doing so, the study conducts a theoretical review of place marketing and discusses the current status of the city's tourism to find existing and possible problems.