아메디컬 관광 활성화 방안에 관한 연구
A Study on the Activity Plan of Medical Tourism
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Abstract
The purpose of this study is to propose the activity plan of medical tourism in Korea. Medical tourism can be described as tourists traveling overseas to obtain health care services and facilities such as medical, dental and surgical care. Medical tourism is a new form of niche market in the tourism industry which has grown rapidly in the recent years. And medical tourism is getting more and more attention and become the fashionable vocabulary because of its economic importance. Countries such as Thailand, India and Singapore have emerged as formidable competitors in the field of medical tourism. Korea set up its international medical standards and was highly acclaimed worldwide in health examination, plastic surgery, dental, laser, and so on. But despite the mentioned merits, Korea is still at the initial stage and lacks a specific business model to follow in developing medical tourism. So the relative government agencies have to prepare the following activity plan of medical tourism. First, they must promote specific medical centers and travel agencies for medical tourists. Second, they have to develop the specific tourism goods combining medical treatment, travelling, sports and shopping. Third, they have to train medical coordinators who speak many foreign languages. Fourth, they must devise the plan of positive publicity marketing strategy using international airports and special grade hotels.
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