한국 의료관광 활성화 방안 연구
The Development of Medical Tourism in Korea
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Medical Tourism is a tour program which presents a new form of tour product these days. This trend is popular in east asian countries such as Singapore, Thailand, Malaysia and India. It is an attractive tourist pull factor because their respected government promotes this tourist form abroad and has put in place the program's infrastructure and facilities. It creates valid additional economic value for their countries. Those countries emphasize on developing various medical tour products to enrich their national image and achieve economical benefits at the same time. People participating this medical tour program expect multi purpose tourism activities. This research focuses on how to develop medical tourism products efficiently, adjusted to the Korean society.
Abstract
Medical Tourism is a tour program which presents a new form of tour product these days. This trend is popular in east asian countries such as Singapore, Thailand, Malaysia and India. It is an attractive tourist pull factor because their respected government promotes this tourist form abroad and has put in place the program's infrastructure and facilities. It creates valid additional economic value for their countries. Those countries emphasize on developing various medical tour products to enrich their national image and achieve economical benefits at the same time. People participating this medical tour program expect multi purpose tourism activities. This research focuses on how to develop medical tourism products efficiently, adjusted to the Korean society.