호텔·리조트를 활용한 의료관광산업의 활성화 방안 -강원도 중심으로-
Revitalizing Medical Tourism Industry With Hotels and Resorts.
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초록
As we have financial leeway in their life seeking good health and long life, people on the globe demonstrate a strong tendency towards healthcare and their wellbeing. The medical tourism industry of Korea in 2009 designated as the new article Number 12 (2nd Clause) is now supported by the Tourism Promotion Act as part of the Presidential decree. The fundamental elements in medical tourism industry consists of medical institutions,hotels and resorts, professional travel agencies. Moreover, it is expected to improve customer satisfaction if the products of tourism industry are divided into 3 categories and strategically managed. With its theoretical background, this study intends to analyze the details and present the possible outcome in terms of customer service and product development related to medical tourism seen in hotels and resorts. In addition, it aims to shed light to the standards in customer service, develop more value-added products utilized in hotels and resorts, and eventually revitalize the medical tourism industry.
Abstract
As we have financial leeway in their life seeking good health and long life, people on the globe demonstrate a strong tendency towards healthcare and their wellbeing. The medical tourism industry of Korea in 2009 designated as the new article Number 12 (2nd Clause) is now supported by the Tourism Promotion Act as part of the Presidential decree. The fundamental elements in medical tourism industry consists of medical institutions,hotels and resorts, professional travel agencies. Moreover, it is expected to improve customer satisfaction if the products of tourism industry are divided into 3 categories and strategically managed. With its theoretical background, this study intends to analyze the details and present the possible outcome in terms of customer service and product development related to medical tourism seen in hotels and resorts. In addition, it aims to shed light to the standards in customer service, develop more value-added products utilized in hotels and resorts, and eventually revitalize the medical tourism industry.
참고문헌 (30)
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