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The Effects of The Service Quality of Domestic Low-Cost Airlines
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This is a study on the effects of The Service Quality of Domestic Low-Cost Airlines about Satisfaction, Involvement and Referral Intention. Many LCC has been increased in South Korea. Accordingly, The purpose of this study is to suggest the survival strategic of LCC against network regularly service carriers. I made an empirical research to test several hypotheses concerning these effects among domestic airline constructs. A Questionnaire survey of 237 customers who have experienced LCC was conducted. The results of empirical research showed that 1)SERVQUAL of LCC was significantly related to satisfaction and 2) Satisfaction of LCC was significantly related to commitment and recommendation.
Abstract
This is a study on the effects of The Service Quality of Domestic Low-Cost Airlines about Satisfaction, Involvement and Referral Intention. Many LCC has been increased in South Korea. Accordingly, The purpose of this study is to suggest the survival strategic of LCC against network regularly service carriers. I made an empirical research to test several hypotheses concerning these effects among domestic airline constructs. A Questionnaire survey of 237 customers who have experienced LCC was conducted. The results of empirical research showed that 1)SERVQUAL of LCC was significantly related to satisfaction and 2) Satisfaction of LCC was significantly related to commitment and recommendation.