인스타그램 이용자의 사회적 배제 경험이 이용 동기와 몰입에 미치는 영향: 자기증진과 상호작용 동기를 중심으로

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참고문헌 (81)

1. 강한나, "소셜미디어 네이티브 광고의 수용에 영향을 미치는 요인 연구 : 인지된 개인화, 인지된 신뢰성, 인지된 침입성을 중심으로", 광고PR실학연구, 14(2), pp.7~24 (2021), 한국광고PR실학회[DOI]
2. 김은하, "성차별경험과 자아존중감간의 관계에서 정당한 세상에 대한 믿음의 조절효과: 세계관입증이론을 토대로", 한국심리학회지:여성, 23(3), pp.409~429 (2018), 한국여성심리학회[DOI]
3. 노환호, "사회적 배제와 제품 유형의 상호작용이 수제품 구매의도에 미치는 영향: 독특성 동기의 매개효과를 중심으로", 소비자학연구, 32(4), pp.1~22 (2021), 한국소비자학회[DOI]
4. 백영민, "R를 이용한 사회과학데이터 분석 : 구조방정식모형 분석" (2017), 커뮤니케이션북스
5. 변혜민, "소셜미디어 플랫폼에 따른 인게이지먼트와 광고 인게이지먼트의 관계: 인스타그램, 페이스북, 유튜브 비교를 중심으로", 광고PR실학연구, 13(2), pp.58~90 (2020), 한국광고PR실학회[DOI]
6. 이관표, "인스타그램 맛집 정보에 대한 소비자 인식과 방문의도", 관광레저연구, 32(1), pp.255~273 (2020), (사)한국관광레저학회
7. 이병관, "인스타그램 이용 행태에 관한 탐색적 연구 : 인스타그램 이용동기와 성격 5요인(Big 5)의 구조적 관계를 중심으로", 한국HCI학회 논문지, 15(3), pp.13~22 (2020), 한국에이치씨아이학회[DOI]
8. 이병관, "소비자의 사회적 배제(Social Exclusion) 경험이 자주적 브랜드 전략에 대한 평가에 미치는 영향", 한국심리학회지: 소비자·광고, 21(3), pp.425~451 (2020), 한국소비자·광고심리학회[DOI]
9. 이병관, "한국형 사회적 배제 경험 척도 개발 및 타당화 연구", 한국심리학회지: 소비자·광고, 20(1), pp.127~152 (2019), 한국소비자·광고심리학회[DOI]
10. 이병관, "인스타그램 마켓 이용 행태와 이용 동기 탐색: 20-30대 여성을 중심으로", 광고학연구, 31(6), pp.157~182 (2020), 한국광고학회[DOI]
11. 이은지, "사용자 특성에 따른 페이스북 이용의 양가성: 페이스북 이용의 순기능과 역기능을 통한 고찰", 한국HCI학회 논문지, 13(3), pp.43~53 (2018), 한국에이치씨아이학회[DOI]
12. 이진희, "소셜마케팅을 활용한 공익캠페인 효과 ― 일본과 국내외 기업문화 사례를 중심으로―", 日本文化學報, (79), pp.129~145 (2018), 한국일본문화학회[DOI]
13. 정소라, "SNS 이용강도와 우울의 관계에서 인지적 유연성에 의해 조절된 상향비교의 매개효과: 인스타그램을 중심으로", 한국심리학회지: 건강, 22(4), pp.1035~1053 (2017), 한국건강심리학회[DOI]
14. 조성윤, "인스타그램 이용자의 조건부 자아존중감이 우울 경험에 미치는 영향: 인스타그램 내 상향 비교의 매개효과를 중심으로", 감성과학, 23(3), pp.91~102 (2020), 한국감성과학회[DOI]
15. 조영신, "소셜미디어를 이용한 사회공헌 활동 PR에서 활동 주체와 전달 정보원에 따른 설득효과 연구 설득지식모형을 중심으로", 한국광고홍보학보, 15(4), pp.38~72 (2013), 한국광고홍보학회
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