소비자 보호 관점에서의 석유제품 혼합판매 표시규제 개선방안

Abstract

Many regulation related with the petroleum product industry are to be considered in terms of the free and fair competition and consumer protection. The product market is concentrated by 4 big companies and the oil products are essential goods, which affect much in consumer price level. For the effective competition of the market and protection of consumer, these regulation from the government such as the restriction of the market entry, oil retail price control, quality control should be inevitable. After introducing the government-initiative gas station brand “Altteul”, the government allowed all the mixture of plural oil brands. Moreover all the regulation about the disclosure or label obligation were abolished. Such policy change might be lead to harm to consumer. Consumer cannot see whether the gas station sell the 100% pure brand oil or how much mix other brand oil. Consumer cannot even know about the main supplier to the altteul gas station. Distributor and seller of the petroleum products should give consumers exact informations about the price and the quality of the product, which can induce the right way to exercise consumer sovereignty. Consumer need to get informations at the fueling point of the gas station which brand of oil they buy and how much blend other products. The related labelling regulation should be established to protect the right to know and the right to choose of the consumer. The regulation should leave no exception to the government-initiative altteul gas station. MOTIE and KFTC should cooperate with each other to establish such regulation and keep the policy to consumer protection.