표시․광고법의 개정방향에 관한 연구

Abstract

Labeling and advertising laws provide information to consumers and possess significant power in the market. Throughout this thesis, the amendment process and status of labeling and advertising law is discussed, followed by an analysis of issues in labeling and advertising laws. The purpose of this study, which focuses specifically on the most representative law among labeling and advertising related laws which is the “Fair Labeling and Advertising Act,” is to identify problems concerning the Act and suggest a direction for amendment. The current “Fair Labeling and Advertising Act” does not reflect new concepts that have emerged on labeling, advertising or consumers from changes in time. In addition, laws applicable to labeling and advertising are treated within the same law, making it difficult to serve as an effective regulatory mechanism. Therefore, the regulatory policy should be amended by redefining the concept of labeling, advertising and consumers, separating labeling law from advertising law, jointly announcing important consumer information, rationalizing regulatory structure and accelerating information provision to customers.