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Kakao Games: From whom, and How Intellectual Property Should be Absorbed?

이은지|강지수|박주은|최승호|이승주|유민선|권연아|Pak Yuliya|Sammy Nhan
경영연구소 (Management Research Center)|2021.12|신산업경영저널 (Journal of New Industry and Business)|제39권 제2호|pp. 87-106|DOI 10.30753/emr.2021.39.2.004

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키워드

인수합병Intellectual property게임산업Game industryIP managementAcquisitions and mergers카카오게임즈IP실사지적재산. 지적재산관리
주제분류경영학

초록

This study analyzed the actual case in the Korean game industry, which achieved prominent growth with technology development. It focuses on IP management issues and strategies of Kakao Games, which has behemoth parent's company Kakao. This study presents the importance of well-designed M&A deals for effective Intellectual property (IP) management. We present that deal with a high risk of M&A and to maximize Kakao Games' strengths as a publisher for its IP management; it needs to be devoted IP due diligence.

Abstract

This study analyzed the actual case in the Korean game industry, which achieved prominent growth with technology development. It focuses on IP management issues and strategies of Kakao Games, which has behemoth parent's company Kakao. This study presents the importance of well-designed M&A deals for effective Intellectual property (IP) management. We present that deal with a high risk of M&A and to maximize Kakao Games' strengths as a publisher for its IP management; it needs to be devoted IP due diligence.

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