국내 게임산업의 M&A에 관한 실태 연구
A study of Mergers and Acquisitions the Domestic Game Industry
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초록
기업들은 시장내 존속과 시장점유율증가, 신 사업개발 등을 위해 많은 경영평가와 분석을 한다. 특히 인수․합병은 시장존속 및 경영권유지에 있어 매우 중요한 경영전략부분이다. 경쟁시장에서 기업들은 자사가 필수적인 자원을 확보하지 못하면 시장에서 사장되어버리거나 경영난에 많은 문제점을 가지게 된다. 따라서 기업들은 자원확보를 위해 동일한 산업계 혹은 타산업계에서 경쟁우위를 가지고 있는 기업을 인수․합병함으로써 시장의 존립을 유지해나간다. 이러한 차원에서 본 연구에서는 국내 게임 업체들을 대상으로 인수․합병에 대한 실태를 파악하여 긍정적인 기업 경영 방향에 대한 전략 구축에 중점을 두었다.
Abstract
The management valuation and analyze are needed to increase the market share and to continue the business, and developing new business. Especially the merger and acquisition is critical business strategy for the market retention and maintaining the right of management. In the competitive market, the company will either struggle to survive or be in financial difficulties if they are not able to acquire essential resources for themselves. Thus, the company has to act on merging another competitor with the better performance within the market in order to gain essential assets to survive. Therefore, this research is focusing on analyzing the M&A cases of local game companies and establishing affirmative business management strategy
참고문헌 (14)
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