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현지 시장 지식, 지식의 원천, 그리고 사회적 자본 간의 관계

The Relationship between Local Market Knowledge, Sources of Knowledge, and Social Capital

방호열|최혜원
한국국제경영학회 (Korean Academy of International Business)|2021.02|국제경영연구 (International Business Journal)|제32권 제1호|pp. 1-34|DOI http://dx.doi.org/10.14365/ibj.2021.32.1.1

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참고문헌

키워드

사회적 자본social capitalreverse knowledge transfer역 지식 이전현지 시장 지식local market knowledge
주제분류경영학

초록

본 연구의 목적은 현지 시장 지식과 지식의 원천인 네트워크를 유형화하고, 지식 유형과 네트워크의 적합성을 제안함에 있다. 더불어 지식 이전 연구에서 중요한 요소인 사회적 자본의 세 가지 차원(구조적, 인지적, 관계적)을 고려하여 사회적 자본이 현지 시장 지식의 획득과 이전에 어떠한 영향을 미치는지 살펴본다. 따라서 이를 위해 첫째, SSCI 급 경영 전문 국제 학술지 7종에 게재된 지식의 유형과 관련된 논문을 탐색하고, 현지 시장 지식의 유형을 4가지로 도출하였다. 둘째, SSCI 급 경영 전문 국제 학술지 7종에 게재된 네트워크 유형과 관련된 논문을 탐색하고 이를 4가지 유형으로 나누어 특성을 도출하였다. 셋째, 네트워크 유형에 따라 얻을 수 있는 해외 시장 지식의 유형을 살펴 이들 간 개념적 모델을 개발하고 적합성을 밝혔다. 그리고 해당 지식의 획득과 이전에서 사회적 자본의 세 가지 차원이 어떠한 영향을 미치는지 영향 관계에 대한 명제를 제시하였다. 해외 시장 지식의 중요성과 유형, 지식의 원천인 네트워크에 대해 많은 연구가 이루어지지 못한 현 상황에서, 기업의 해외 시장 진출 목적에 맞는 지식 유형을 판별하고 이에 적합한 네트워크를 구축하는 것은 해외 시장 진입에서 새로운 시사점을 제공한다. 또한, 해외 시장 지식의 획득과 이전에서 적절한 사회적 자본을 이용하는 것은 기업의 해외 시장 진출과 성과에 대해 많은 경영적 시사점을 줄 것으로 기대한다.

Abstract

The purpose of this study is to categorize local market knowledge and the source of knowledge, and to propose the suitability of the knowledge type and the network. In addition, considering the three aspects of social capital(structural, cognitive, and relational), which are important factors in knowledge transfer research, we look at how social capital affects the acquisition and transfer of local market knowledge. Therefore, for this study, first, we searched the papers related to the types of knowledge published in 7 types of SSCI international journals, and derived 4 types of local market knowledge. Second, we searched papers related to network types published in 7 types of SSCI international journals and divided them into 4 types to derive characteristics. Third, we look at the types of local market knowledge that can be obtained according to the network type, develop a conceptual model between the network type and the local market network, and reveal its suitability. In addition, we presented a proposition on the relationship of the three dimensions of social capital in the acquisition and transfer of the relevant knowledge. In the current situation where much research has not been done on the types of local market knowledge and the source of knowledge, determining the types of knowledge that is suitable for the purpose of entering the local market and establishing a network relationship has new implications for companies. In addition, the use of appropriate social capital in acquiring and transferring knowledge of foreign markets is expected to give many managerial implications for a company's foreign market entry and performance.

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