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해외시장 지식학습의 선행요인: 중소벤처기업 전문경영인의 관점에서

The Antecedents of Foreign Knowledge Learning: A Perspectives of SMEs CEO

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한국전문경영인학회|2012.08|전문경영인연구 (Journal of CEO and Management Studies)|제15권 제2호|pp. 93-116

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참고문헌

키워드

SMEs중소벤처기업해외시장 지식학습기업 국제화 단계이론국제신생벤처기업 이론Foreign Knowledge LearningProcess Theory of InternationalizationInternational New Venture Theory

초록

본 연구는 해외진출 중소벤처기업의 해외시장 지식학습에 영향을 미치는 선행요인으로서 해외시장 사전분석 경험과 해외시장 참여자와의 상호작용 및 독특한 해외시장상황에 대한 경험이 해외 제도적 지식학습 및 해외 사업적 지식학습에 어떤 영향을 미치는지를 실증분석해 보고자 하는 목적으로 수행되었다. 연구목적을 달성하기 위하여 8개의 가설을 수립하였고 219개 해외진출 중소벤처기업을 대상으로 공변량 구조모형을 이용한 실증분석을 수행한 결과 해외시장 사전분석 경험은 독특한 해외시장상황 경험 및 해외시장 지식학습에 긍정적인 영향을 미치는 것으로 나타났으며, 해외시장 참여자와의 상호작용 및 독특한 해외시장상황 경험 요인은 해외시장 지식학습에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구결과의 주요 시사점은 기존의 경험적이고 점진적인 지식학습 방법뿐만 아니라 해외시장 사전분석 경험과 같은 사전적이고 인지적인 해외시장 지식습득 방법도 해외시장 지식학습에 일정부분 영향을 미칠 수 있는 요인임을 인식하게 되었다는 점이다.

Abstract

This paper investigates the impacts of prior foreign market analysis and of interaction with foreign market players and of exposure to foreign market particularity in foreign knowledge learning on Korean small and medium-sized enterprises(SMEs). The aim of this study, i have developed and tested 8 different hypothesis. The AMOS-based structural model analysis of 219 Korean SMEs shows that prior foreign market analysis effects interaction with foreign market players, exposure to foreign market particularity and foreign knowledge learning. And interaction with foreign market players, exposure to foreign market particularity has positive impact to foreign knowledge learning on internationalizing Korean SME's. The key research finding implies that the prior foreign market analysis can be a key factor of knowledge learning on internationalizing SMEs.

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