국내 기술 집약형 중소기업의 해외 시장기회 파악과 활용에 관한 연구
A study of the opportunity identification and exploitation of korean high-tech SMEs in the foreign markets
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초록
본 연구에서는 해외 진출한 국내 정보통신 중소기업을 대상으로 현지파트너로부터 시장기회 파악과 활용 정도에 미치는 영향요인을 조직학습이론 관점에서 살펴보았다. 실증분석결과 해외진출한 국내 중소기업의 경우 학습의도, 관계자본, 인지자본이 클수록 현지파트너로부터 시장기회파악과 활용 정도는 높아지는 것으로 나타났다. 반면에 사전지식 정도와 구조자본의 경우에는 현지파트너로부터 시장기회 파악보다는 해외진출한 국내 중소기업이획득한 지식을 현지시장에 맞게 활용하는데 영향을 미치는 것으로 나타났다. 아울러 본 연구에서는 진출 중소기업의 사전지식이 현지파트너로부터 시장기회 파악과 활용에 미치는 영향관계에서 사회자본의 매개변수효과를 분석하였다. 분석결과, 인지자본만이 사전지식이 현지파트너로부터의 시장기회파악 및 활용에 미치는 관계에서 매개변수로서 역할을 하는 것으로 나타났다.
Abstract
The importance of opportunity identification and exploitation makes the high-techSME move to the international market. Drawing from organizational learning theory,this research investigates and empirically analyzes the influence of absorptive capacityand social capital of SME on the opportunity identification and exploitation withforeign partner. The result shows that the larger learning intent, relational capitaland cognitive capital have the higher opportunity identification and exploitation withforeign partner. On the other hand, prior knowledge and structual capital have aninfluence on exploitation rather than opportunity identification. In addition, this study analyzes the effects of mediator variation of social capital onthe influence relation of the prior knowledge of SME on opportunity identification andexploitation. Among social capital, only cognitive capital plays a role of mediatorvariation in relation of prior knowledge on opportunity recognition and exploitation.
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