계획행동이론(TPB)을 적용한 필라테스 참여 행동 예측모형 검증
Validation of Pilates Participation Behavior Prediction Model Using Planned Behavior Theory (TPB)
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This study attempted to investigate Pilates participation behavior prediction based on the theory of planned behavior in order to contribute as basic data in seeking various ways to promote Pilates participation and lead to continuous participation. Through this, 350 questionnaires were distributed to Pilates participants in Seoul and Gyeonggi-do, and 303 copies were used for the final analysis. After that, frequency analysis, validity, reliability, correlation analysis, and structural equation model verification were performed using SPSS 27.0 and AMOS 21.0 programs. As a result, among the variables of the theory of planned behavior, attitude, subjective norms, and perceived behavioral control had a positive effect on participation intention. Next, it was found that intention had a positive effect on behavior. On the other hand, perceived behavioral control was found to have no effect on behavior, but it was found to have an indirect effect through intention. In conclusion, the importance of participation intention was revealed to promote Pilates participation behavior, and attitude, subjective norms, and perceived behavioral control were the main factors to improve intention. Therefore, by devising a method to improve the three variables suggested in the theory of planned behavior, the intention to participate should be increased and implemented through action.
Abstract
This study attempted to investigate Pilates participation behavior prediction based on the theory of planned behavior in order to contribute as basic data in seeking various ways to promote Pilates participation and lead to continuous participation. Through this, 350 questionnaires were distributed to Pilates participants in Seoul and Gyeonggi-do, and 303 copies were used for the final analysis. After that, frequency analysis, validity, reliability, correlation analysis, and structural equation model verification were performed using SPSS 27.0 and AMOS 21.0 programs. As a result, among the variables of the theory of planned behavior, attitude, subjective norms, and perceived behavioral control had a positive effect on participation intention. Next, it was found that intention had a positive effect on behavior. On the other hand, perceived behavioral control was found to have no effect on behavior, but it was found to have an indirect effect through intention. In conclusion, the importance of participation intention was revealed to promote Pilates participation behavior, and attitude, subjective norms, and perceived behavioral control were the main factors to improve intention. Therefore, by devising a method to improve the three variables suggested in the theory of planned behavior, the intention to participate should be increased and implemented through action.
참고문헌 (40)
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