기술혁신 보호전략에 대한 연구 - 한국기업의 제품혁신을 중심으로 -
Innovation Appropriation Strategies : Focusing on Product Innovation of Korean Firms
1
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
기업은 혁신의 경제적 성과를 전유하기 위해 특허, 실용신안, 의장, 저작권 제도 등의제도적 보호수단과 기밀, 복잡설계, 시장선점 등의 비제도적 보호수단을 복합적으로활용 하고 있다. 본 연구는 기술혁신조사 자료를 활용하여 혁신의 특성(새로움의 정도및 범위, 기술적 수명)이 기업의 보호수단 선택에 어떠한 영향을 미치는지를 제품혁신을 중심으로 분석하였다. 분석 결과, 전혀 다른 새로운 제품혁신의 보호에는 의장 및복잡설계, 기업 최초의 제품혁신에는 복잡설계와 시장선점, 기술수명이 긴 제품혁신의보호에는 기밀을 더 활발하게 활용하는 것을 발견할 수 있었다. 특히 기업이 전혀 다른새로운 제품혁신의 보호에 의장을 더 활발하게 활용하는 것은 최근 기업이 제품혁신을통해 심미성과 상징적 가치를 창출하고 보호하는 것이 중요해지고 있음을 보여주고있으며, 혁신의 다양한 특성과 보호수단의 유효성 및 선택에 대한 보다 심층적인 연구의 필요성을 제시해주고 있다.
Abstract
To enhance firm's economic performance by innovations, it is crucial for firm to establish sound protection strategies to appropriate economic return of the innovations. To appropriate economic return of innovations, a firm can employ various appropriation mechanisms,which can be grouped into statutory(patent, utility model, design, trademark) and non-statutory(secrecy, complex design, leadtime). Although, the effects of characteristics of innovation, firm, and sector on the choice of firm's appropriation mechanisms have been widely researched, researchers have been largely focused on the differetiated effects of product innovation versus process innovation on the firm's choice on appropriation mechanisms. On this background, the current paper investigates the effects of level of newness, scope of newness, and lifetime of product innovation on the firm's choice on appropriation mechanisms. Our results shows that firms more frequently use design and complex design for architectural product innovation, complex design and leadtime for new to the firm product innovation, secrecy for product innovation with long lifetime. Especially, the frequent use of design for architectural innovation shows that it becomes increasingly important for firms to create and protect symbolic value of new products based on products' aesthetic feature and dominant design.
참고문헌 (25)
- Abernathy, W., "Innovation : mapping the winds of creative destruction", Research Policy, 14, pp.3~22 (1984)
- Allegrezza, S, "The determinants of trademark deposits : an econometric investigation", Economie Appliquee, 52(2), pp.51~68 (1999)
- Amara, N., "Managing the protection of innovations in knowledge-intensive business services", Research Policy, 37, pp.1530~1547 (2008)
- Arora, A., "Patents, licensing, and the market structure in chemicals", Research Policy, 30, pp.611~624 (1997)
- Arrow, K., "Economic welfare and the allocation of resources for invention, In The Rate and Direction of Inventive Activity: Economic and Social Factors", pp.609~625 (1962), Princeton University Press
- Arundel, A., "The relative effectiveness of patents and secrecy for appropriation", Research Policy, 30, pp.611~624 (2001)
- Blind, K, "IP Protection Strategies of German Innovators", Paper presented at der Jahrestagung des Vereins für Socialpolitik 2007 (2007)
- Protecting their intellectual assets : Appropriability conditions and why U. S. manufactruing firms patent(or not), "Cohen, W. M.", National Bureau of Economic Research, ~, pp.NBER Working Papers 7552 (2000)
- Garcia, R, "A critical look at technological innovation typology and innovativeness terminology : A literature review", The Journal of Product Innovation Management, 19, pp.110~132 (2002)
- Graham, S, "Intellectual property protection in the U.S. software industry, In The Patent System in the Knowledgebased Economy" (2003), Academies Press
- Harabi, N., "Appropriability of technical innovations : an empirical analysis", Research Policy, 24, pp.981~992 (1995)
- Hussinger, K., "Is silence golden? Patents versus secrecy at the firm level", Economics of Innovation and New Technology, 15, pp.735~752 (2006)
- Lawrence, T, "Understanding cultural industries", Journal of Management Inquiry, 11(4), pp.430~441 (2002)
- Legros, D., "The Use of Property Rights by French Firms", Paper presented at the DRUID Summer Conference 2009 (2009)
- Levin, R. C., "Appropriating the returns from industrial research and development", Brookings Papers on Economic Activity, 18, pp.783~832 (1987)
- Lopez, A., "Innovation and appropriability, empirical evidence and research agenda, In The Economics of Intellectual Property" (2009), WIPO
- Munari, F, "Exploiting complementarities in IPR mechanisms: The joint use of patents, trademarks and designs by SMEs", 4th Annual Conference of the EPIP Association, pp.24~25 (2009)
- Mansfield, E., "Patents and innovation: an empirical study", Management Science, 32, pp.173~181 (1986)
- Pajak, S., "Do Firms Rely on Big Secrets? An Analysis of IP Protection Strategies with the CIS 4 Survey", Paper presented at the DRUID-DIME Academy Winter 2009 PhD Conference (2009)
- Park, K-H, "The effectiveness of patent and the determinants of patenting activities in Korea", Paper presented at the KDI International conference on IP & Economic Development (2009)
- Park, K-H, "Multiple choices of appropriation mechanism in business environment: evidence from Korea", Paper presented at the 6th Asialics International Conference (2009)
- Creating symbolic value: a cultural perspective on production and exchange, "Ravasi, D.", SDA Bocconi, ~, pp.Working paper 111-04 (2004)
- Schmoch, U., "Service marks as novel innovation indicator", Research Evaluation, 12(3), pp.149~156 (2003)
- Teece, D., "Profiting from technological innovation : Implications for integration, collaboration, licensing and public policy", Research Policy, 15, pp.285~305 (1986)
- Verganti, R., "Design, meanings, and radical innovation : a meta-model and a research agenda", Journal of Product Innovation Management, 25, pp.436~456 (2008)