지역경제 활성화방안 연구 - 2011 고령 대가야체험축제를 중심으로

Abstract

This study evaluates the ‘Daegaya Festival of the tourists’ point of view through the composition of the ‘Daegaya experience festival’ and the ‘Tourists’ Satisfaction Evaluation Index by the ‘Ministry of Culture and Tourism’. Starting since 2005 and being in its seventh year, the Daegaya festival shows signs of advancement every year. Furthermore, in 2008, it has been chosen as Korea's reserve festival by the Ministry of Culture and Tourism and in 2010, as one of Korea's most promising festivals. It uses the capital of Daegaya to give tourists a chance to experience the history of Daegaya in person. Additionally, by providing a high-quality tourism service through abundant education and advance preparations, this festival has grown to be very noticeable. Besides, it provides a chance to trade agricultural and indigenous products, which brings vitality to the local agriculture. To develop into a superb festival, the Daegaya festival requires the following efforts. First, there need to be more adult based programs to satisfy the adult tourists. Second, there needs to be more effort made in showing and introducing tourists the rural food. Also, its advertisements should go further the boundaries of the Kyungbuk province, so that tourists from all over the country will have knowledge about 'Goryeong' and its superior festival. If these efforts are continuously supported, the 'Daegaya festival' will become a dynamic force in the development of the local area and act as an educational experience festival on the basis of Daegaya's history and culture. Moreover, it will be able to grow from only Kyungbuk province's representative festival into Korea's representative festival.