지역축제 활성화 방안에 관한 연구- 컬러풀 대구 페스티벌을 중심으로 -

Abstract

The purpose of this paper is to analyze to area characteristics and development strategies of Colorful Daegu Festival. This study is aimed at reviewing the traditional and modern value of local festival, taking a close look at the features of local festivals focused on Colorful Daegu Festival and presenting the plans to promote it. In order to achieve the purpose, fist of all, the researcher took a look at social and economic background and Status of local festivals of Daegu. and then considering the regional background of Daegu, explored the nature and characteristics of Colorful Daegu Festival. After that, the researcher investigated the history, organization management and budget management to present the plans to promote Colorful Daegu Festival, and drew out the ripple effects and characteristics by analyzing contents, marketing and promotion strategies. The Colorful Daegu Festival was born in 2005 and 2008 is the 9th anniversary year of this festival. However, it was investigated that this is only a variety of programs without feature and did not dissolve the identity of Daegu. In addition, there was no sufficient of budget management were brought up. In accordance with the purpose of this study, as for the plans to resolve the internal problems Colorful Daegu Festival had, the researcher presented festival time fixed, the festival established identity, image formation of the festival, open and exchanges of festivals, the program's focus and selection, promotion and marketing activation. Based on the proposed elements in this study, the researcher hopes that the mottos of Colorful Daegu Festival as citizen plan and direct directly and make your own festivals as the real local festival along with local citizen within nature.