지역축제의 농촌지역활성화 사례 연구: 효석문화제를 중심으로

Abstract

This study ultimately aims at suggesting alternative policies for the development of local festivals. In doing so, this analyses the effects of local festivals on the improvement of local economies in terms of social, cultural, economic and environmental factors and regional image. This study used of various quantitative and qualitative research methods including literature review, statistical analysis of local festival data, and field and questionnaire surveys. As a case study, a questionnaire survey was carried out to the residents in Bongpyeong county so that it found out the effect of Hyoseok cultural festival on the Bongpyeong economy. This study carried out field surveys and in-depth interviews with residents in a case study region. This study found the followings. In the case of Hyoseok cultural festival in Pyeongchang, it not only succeeded in bringing in tourists by the use of the writer, Hyoseok lee, but also improved the region as a center of regional culture. However, due to the success, it have had a pressure of development that is destroying local landscape and the buckwheat field which were main scenes of the Hyoseok Lee's novels. In conclusion, it presents the implication and suggests the future direction of the policies. The policy recommendation includes the ways to support local festivals in order to develop rural economies and agricultural production.