1950년대 여성잡지에 표상된 미국문화와 여성담론

Abstract

This report will look at the 1950s as the age the Koreans started accommodating and internalizing the American daily culture and knowledge structure, and through the women's magazines; 〈Yeosungue〉, 〈Yeowon〉, 〈Yeosungsanghwal〉 of the particular period, will consider the aspects of cultural discourse and futhermore acknowledge the subject of the publication. The editors and the publishers of the 1950's women's magazine at were mostly formed by male intellectuals than the voluntary women, and they owned and controlled the media as proud journalists of means. The women of the women's magazines at the time can be divided into two types; one women who were eager to follow the appearances of American actresses who were objects of envy, and the other women of virtue and cultivation combined with advanced awareness of America. This fact is understood to involve the publisher's intention to establish the women's status that men at the time wanted by emphasizing conservative morals, western virtue or inciting them to garnish their appearances rather than provide a place for severe affliction. However, setting into the late 1950s, the women's magazines seriously started to introduce lectures and international academic conventions on gender equality or American women activists' working situations. Increasement of women's education and the need to train professional women brought the female awareness to change gradually. In this way, 1950's women's magazines is the media that took the role of the outpost for the female discussion of the Korean female phase, for it contains and classifies the type the male writer encourages the female readers to be, and the type the women writers advise the readers to be.