중소벤처기업의 공급망 특성과 해외시장지식, 수출성과 간 관계에 관한 연구
Supply Chain Characteristics, Foreign Market Knowledge and Export Performance of Small Venture Firms
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본 연구는 네트워크 우위론적 관점과 지식기반관점에서 중소벤처기업의 공급망 특성이 해외시장학습과 수출성과에 미치는 영향에 대하여 이론적인 모형을 도출하고 실증적인 연구결과를 제시하였다. 국내 214개의 중소벤처기업을 대상으로 한 구조방정식모형 분석 결과, 공급망 내 핵심협력기업과의 관계강도, 공급망 규모, 공급망 다양성은 벤처기업의 수출 집약도와 정의 유의한 영향을 주는 것으로 나타났다. 또한, 공급망의 규모와 다양성은 벤처기업의 해외시장지식에 정의 영향을 미치고, 해외시장지식은 수출 집약도와 정의 유의한 관계를 나타내어, 해외시장지식이 벤처기업의 공급망 특성과 수출성과 간에 유의한 매개효과를 지닌 것으로 나타났다.본 연구결과는 공급망 관계특성을 적극 활용하여 해외시장지식을 습득하고 해외시장 진출을 모색하는 벤처기업들이 태생적 자원제약을 극복하고 높은 수출성과를 달성할 수 있다는 정책적 시사점을 제공해 준다.
Abstract
This study, with its empirical data, develops a theoretical model of the influence of Supply Network characteristics on foreign market knowledge and export performance by drawing on Network theory and Knowledge Based View(KBV) as expansion of the Resource Based View(RBV).Structural equation modeling analysis by using 214 small new ventures provides a support for the hypotheses. The result showed that the relational intensity with critical customer and supplier, supply network size and supply network diversity have positive influence on the export sales intensity of the small new ventures significantly. Besides, supply network size and diversity affects the foreign market knowledge, which shows the useful relationship of exports sales intensity and accordingly it is proved that the foreign market knowledge has mediating effect between the supply network characteristics and export performance. The result of this study suggests that new venture firms should utilize supply network aggressively to overcome their 'born-resource limitations' effectively and learn foreign market knowledge during their internationalization process.
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