O2O 사전 음식 주문․수령 서비스 지속사용의도에 관한 연구: 이용 빈도 조절 효과를 중심으로

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참고문헌 (82)

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2. 구자철, "모바일뱅킹에서의 사용자 수용요인: 확장된 TAM과 Trust를 이용한 실증연구", Asia Pacific Journal of Information Systems, 16(2), pp.159~181 (2006), 한국경영정보학회
3. 김대원, "콜 대리업체 서비스에서 O2O 방식이 적용된 대리운전 사업 모델로의 소비자 전환 의도에 관한 연구: 카카오 드라이버를 중심으로", 한국전자거래학회지, 21(3), pp.51~78 (2016), 한국전자거래학회[DOI]
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6. 김윤중, "O2O기반 커피전문점 서비스 스케이프 디자인 연구 -Beacon과 NFC기술 적용을 중심으로-", 한국디자인문화학회지, 22(2), pp.123~135 (2016), 한국디자인문화학회[DOI]
7. 김태호, "수정된 기술수용모델을 이용한 푸드테크산업 소비자의 배달앱 기술수용의도에 관한 연구", 관광학연구, 40(5), pp.127~144 (2016), 한국관광학회[DOI]
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11. 푸드테크(Food Tech)의 진화와 발전, "서정주", KB금융지주경영연구소, ~ (2016)
12. 안중호, "보안위험 수준이 지식관리시스템의 성공에 미치는 영향 : ‘신뢰’를 매개변인으로", 한국전자거래학회지, 15(4), pp.143~163 (2010), 한국전자거래학회
13. 오숙영, "구조방정식과 다중집단 구조방정식을 활용한 정서지능의 효과성 연구", 한국교육학연구, 18(1), pp.189~227 (2012), 안암교육학회
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16. 정진명, "배달앱서비스 이용자보호 방안", 소비자문제연구, 46(2), pp.207~230 (2015), 한국소비자원[DOI]
17. 지영수, "O2O 커머스에 대한 소비자들의 이용 중단 의도에 관한 실증적 연구", 인터넷전자상거래연구, 15(4), pp.223~245 (2015), 한국인터넷전자상거래학회
18. 최수정, "모바일 간편결제에 대한 지속사용의도: 개인의 혁신성, 신뢰 및 네트워크 효과를 고려한 UTAUT모형 시각에서의 접근", 정보통신정책연구, 23(4), pp.29~52 (2016), 정보통신정책학회
19. 하리다, "모바일 전자지갑 서비스의 인지된 위험 유형이 이용 의도에 미치는 영향", 2015년 한국경영정보학회 춘계학술대회, pp.139~144 (2015)
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