먹는 행동에 대한 외적 요소의 영향- 용기 크기, 과자 크기의 영향을 중심으로 -
The Influence of external factor on Eating Bahavior - Focused on container size and snack size -
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초록
본 연구는 최근 건강에 관한 이슈가 대두됨에 따라 건강 측면뿐만 아니라 소비측면 모두 적용될 수 있는 먹는 행동에 대한 외적 요소의 영향을 알아보고자 하였다. 구체적으로 과자의 크기, 용기의 크기에 따른 먹는 행동의 차이를 확인하였고 이를 통해 먹는 행동이 적극적으로 요구되는 상황(제품 시식상황)에서의 외적단서의 영향을 살펴보았다. 분석결과, 참가자들은 과자의 크기에 의한 영향을 크게 받는 것으로 나타났다. 과자의 크기가 클수록 더 많이 먹는 것으로 확인되었고, 과자의 절반 이상을 먹었다. 하지만 용기의 크기에 따른 먹는 행동의 차이는 나타나지 않았다. 또한 먹은 양(g)과는 달리 먹은 개수는 반대의 결과가 나타나 먹는 행동의 빈도와 먹는 양이 일치하지 않는다는 결과를 확인하였다. 단순히 과자의 크기에 따라 먹는 행동이 달라지는 것을 확인한 본 연구의 결과는 먹는 행동에 비의식적으로 영향을 미칠 수 있는 요소들을 실험을 통해 확인하였다는데 의의를 가진다. 또한 본 연구의 결과를 통해 외적요소에 의한 먹는 행동빈도와 먹는 양의 관계를 추측할 수 있으며 이를 통해 직, 간접적으로 소비적 측면과 건강 측면 모두 적용될 수 있을 것이다.
Abstract
As recent health issues are on the rise, this study was to evaluate the influence of external factors about eating behavior, which can be applied both in terms of consumption and the health aspects. It was specifically shown the difference of behavior of eating in the size of snack, and the size of the bowl. Especially this study focused on the impact of external factors in the situation where eating behavior is actively required. First, it was seen whether there are any differences of eating depending upon the sizes of snacks and the bowls. According to the analysis, the participants were influenced by the size of the snacks they received. It was verified that the larger the size of the snack was, the more they eat. But ate amount of participants thought that there was no difference. And the interaction between size of the snack and the size of bowl was not significant. The result of this study has the significance for confirming factors that can unconsciously affect on eating behavior and the influence of these external factors would be applied on both in terms of consumption and the health aspects.
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