1930년대 전반기 매일신보 문학의 전개 양상: 미디어적 전략과의 상관성을 중심으로

Abstract

The purpose of this study is to investigate media strategy centering on [Maeilshinbo] which was a bulletin of the Japanese Government-General of Korea and the feature of development trend of a serial novel in a newspaper according to it. After 3ㆍ1 movement, the period of cultural politics brought the revival of Chosun literary world centering on newly published private magazines and various magazines. 1930’s after Manchuria invasion was evaluated a quantitative and qualitative expansion period of Korean modern literature centering on newspaper capital. In 1930’s, newspapers tried to extend the papers competitively and extended the literary page in addition to this. At this period, [Maeilshinbo] suggested various policies in order to attract various classes of reader as the literary page was extended according to the increase of paper. It seems that such extension of the literary page continued to the extension of a serial novels in a newspaper and a serial novels was divided in character centering on readers for the literary page. In other words, it was shown that the development trend of a serial novel of [Maeilshinbo] in the first part of 1930’s showed that the characters of a serial novel is divided significantly according to the feature of each the literary page. Meanwhile, [Maeilshinbo] was scouting literary persons & writers of Chosun as reporters in 1930’s by succeeding on the atmosphere of 1920’s. Like this, [Maeilshinbo] in the first part of 1930’s was the area of active literature where literary persons of Chosun worked and a serial novel in a newspaper was defining its character within communication with readers engaging with the system, media.