일제말기(1937년~1945년) 『매일신보』 문학의 전개양상 -미디어적 전략과의 상관성을 중심으로-

Abstract

The purpose of this paper is to examine the conditions of the compilation of literary works and the development of serial novels of 『Maeil Shinbo』 according to its nature and media strategies at the end of the Japanese colonial period. Following the organization of a morning newspaper in 1935, 『Maeil Shinbo』 defined the natures of the papers of the morning and evening newspapers differently, devoted all of its energy to the influx of readers by publishing serial novels in diverse genres, and gradually used the literary pages that had been maintained since the 1920s for propaganda. After showing diverse newspaper editing policies through several page reorganizations thereafter, 『Maeil Shinbo』 devoted all of its energy the influx of readers on the war footing especially after the Sino-Japanese War in 1937. At the end of the Japanese colonial period when all civilian media were discontinued and the use of Korean language was strictly regulated, ironically, many pure Hangeul novels and Chinese novels were published in series in 『Maeil Shinbo』. This shows the media strategy of 『Maeil Shinbo』 that could not abandon the Korean language in order to mobilize the readers. In the late 1930s, 『Maeil Shinbo』 focused on providing serial novels in forms familiar to readers through narratives in conservative forms of Chinese characters added with Korean endings and historical novels. In short, 『Maeil Shinbo』 published literary work in forms familiar to different leader groups observing the respective notational systems due to the strategy of Japanese imperialism that intended to inject the ideology in all groups in order to maximize the mobilization of the ideology at the end of the Japanese colonial period. The editing policy of 『Maeil Shinbo』 as such shows that it maintained the composition to separately intellectual readers and public readers to the end while exchanging influences on the formation and development of serial novels.