유통･물류 환경 변화에 따른 소상공인 지원 정책 개선 방안 연구: 고양특례시를 중심으로
A Study on the Improvement of Small Business Support Policies According to Changes in the Distribution and Logistics Environment: Focusing on Goyang Special City
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연구 목적: 본 연구의 목적은 유통･물류 환경 변화에 따른 소상공인 지원 정책 개선 방안을 도출하는 것이다. 연구 방법: 연구를 위해 1,000부의 소상공인 사업체 조사 데이터를 획득하여 SPSS 통계 프로그램을 통해 검증하였다. 연구 내용: 연구결과 첫째, e-비즈니스 마케팅을 적극적으로 활용하는 소상공인이 적은 것으로 나타났다. 둘째, 구직자가 기대하는 근로조건의 불일치가 소상공인 사업체 인력 확보의 가장 큰 어려움으로 파악되었다. 셋째, 소상공인이 가장 필요한 시책으로 경영지원, 운전 자금 지원, 일자리 센터 강화 순으로 나타났다. 결론 및 제언: 본 연구의 결론은 소상공인의 경영 성과를 높이기 위해 언택트 소비 수요 확대 추세에 빠르게 대응하고자 e-비즈니스 마케팅 활용 수준을 높이고, 인력 확보 및 경영 전략 다변화 등을 강구해야 할 것으로 판단되며, 동시에 지자체가 적극적으로 소상공인을 위한 운영 지원 및 강화를 해야 할 것이다.
Abstract
The purpose of this study is to derive measures to improve small business support policies in accordance with changes in the distribution and logistics environment. For the study, 1,000 small businesses were verified through the SPSS statistical program. As a result of the study, first, it was found that small business owners actively utilize e-business marketing. Second, the inconsistency of working conditions expected by job seekers was identified as the biggest difficulty in securing manpower for small businesses. Third, the measures most needed by small business owners were management support, working capital support, and job center reinforcement in that order. The conclusion of this study is that in order to quickly respond to the increasing demand for untact consumption in order to improve the business performance of small business owners, it is necessary to increase the level of e-business marketing utilization, secure manpower, and diversify management strategies. At the same time, local governments should actively support and strengthen operations for small businesses.
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