베이비붐 세대의 비대면 진료에 대한 수용행동 연구
A Study on Telemedicine Acceptance Behavior of Baby Boomers
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초록
연구 목적: 이 연구는 코로나19 시대에서 관심과 사용이 증가한 비대면 진료에 대한 베이비붐 세대의 수용 증진방안을 탐색하기 위하여 진행되었다. 연구 방법: 비대면 진료가 환자의 적극적 개입을 필요로 하고 환자에게 건강관리 강화 및 권한을 부여한다는 특성을 반영하여, 이용과 충족이론을 기반으로 베이비붐 세대의 비대면 진료 수용동기를 탐색하였다. 비대면 진료의 사용경험이 없는 베이비붐 세대 291명을 대상으로 대면 설문조사를 실시하였다. 연구 내용: 비대면 진료의 수용에 영향을 미치는 네 개의 동기(유용함, 편리함, 비용절감, 안심)와 사용자의 건강 관련 요인(주관적 건강, 건강 자기효능감)이 베이비붐 세대의 비대면 진료 수용행동에 미치는 영향을 분석하였다. 결론 및 제언: 베이비붐 세대는 비대면 진료가 건강관리에 유용하고, 건강관리 비용을 절감할 수 있도록 하며, 건강에 대한 안심을 느끼게 해준다고 인식하는 경우, 수용의도가 강하게 나타났다. 또한 건강 자기효능감이 비대면 진료의 수용에 유의한 영향을 미치는 것을 파악하였다. 이러한 연구결과는 고령층의 비대면 진료 수용 증진방안을 제시할 뿐만 아니라, 의료형평성과 효율적인 헬스케어 비용관리 등의 영역에도 시사점을 제시한다.
Abstract
This study aims to explore ways to enhance baby boomers' acceptance of telemedicine, which has increased interest and use in the era of COVID-19. We explored baby boomers' acceptance motivations for telemedicine based on the Uses and Gratifications theory, reflecting the characteristics that require the active participation of users and provide empowerment of healthcare for them. We conducted a face-to-face survey with 291 baby boomers who have never used telemedicine. The research model contains four motivations (usefulness, convenience, cost-saving, and reassurance) and two health-related factors (subjective health status and health self-efficacy). We analyzed the influences of these factors on the telemedicine acceptance intention. The results illustrate that baby boomers’ telemedicine acceptance intention is stronger when they perceive that it is useful for healthcare, reduces healthcare costs, and makes them feel reassurance about their health. In addition, we found that health self-efficacy positively influences telemedicine acceptance intention. These results suggest ways to increase telemedicine acceptance of baby boomers and propose implications about medical equity and efficient healthcare cost management.
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