인천항 정보서비스의 실태분석

Abstract

Advances in information and communication technologies have made the Internet and mobile devices popular media in both the business world and in daily life. These technologies are widely recognized as indispensable tools for all activities. A port is operated on the basis of information about cargos and ships, and hence port operations rely significantly on information and communication technologies. The information services that a port provides are essential services for port users, including shipping and inland transportation companies. Moreover, due to rapid changes in the world trade and shipping environment, today’s ports face ever-increasing competition from adjacent ports. Thus, the provision of good information services for port users has been recognized as an important strategy for maintaining port competitiveness. However, despite its importance, there has been little research on the current status and utilization of the port-logistics information service based on a field survey. The aim of this paper is to analyze the actual status of the port-logistics information service that Incheon port provides. Towards this objective, we conducted Importance-Performance Analysis (IPA) and evaluated the port’s website functionality. IPA is an evaluation tool that is used to prioritize attributes for improvement and that can also provide guidance for strategic development. For IPA, 17 evaluation items from previous related studies were adopted and data was collected from port-logistics companies that use information services provided by Incheon port. For the evaluation of website functionality, we used K-WAH(Korean-Web Accessibility Helper) and YSLOW. K-WAH is a representative tool to estimate web accessibility. YSLOW is a tool used to estimate the level of web-optimization, and comprises 35 evaluation items, including usage of a content delivery network, Gzip components, and making Java Scripts and CSS external. The results of the empirical data analysis revealed that there are gaps between overall importance and satisfaction of information service. Especially, it highlighted that Incheon port had several weak points: unification of information through database integration, one-stop information service, variety of information, and prompt dispatch of error information. Based on the evaluation of website functionality, it was found that the homepage and portal of Incheon port had several problems. Both the websites’ accessibility compliance rate in accordance with K-WAH was less than 70%, implying low levels of web accessibility. In the web-optimization analysis, Incheon port’s portal obtained a very low, F grade, implying that it has serious problems with processing a variety of user requirements in information service. As the information volume rapidly increases, the loading speed of the website becomes much slower. In order to solve this problem, it is necessary to optimize the website.