매장 내 고객경험에 관한 문헌연구

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참고문헌 (58)

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6. 이하경, "창의적 매장 디스플레이가 창의적 소비행동에 미치는 영향: 창의적 소비효능감의 매개 효과를 중심으로", 소비자학연구, 29(4), pp.77~95 (2018), 한국소비자학회[DOI]
7. 정옥경, "가치공동창출 활동에 대한 고객노력이 서비스 만족에 미치는 영향: 헬스서비스를 중심으로", 서비스마케팅저널, 11(2), pp.5~16 (2018), 서비스마케팅학회[DOI]
8. 정옥경, "모바일서비스에서 고객인게이지먼트행동(CEB)모델: 고객, 기업요인, 그리고 로열티를 중심으로", 고객만족경영연구, 20(2), pp.27~45 (2018), 한국고객만족경영학회[DOI]
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